What is Narrative Relevance?
Narrative relevance measures how well your content matches the** Key Narratives** of a campaign. Each campaign defines a set of ideas, themes, and messages that your content is expected to reflect. The closer your post aligns with these narratives, the higher its relevance, and the higher your reward.How It Works
When you publish a campaign post the system looks for:- Meaningful use of campaign-related concepts
- Clear alignment with the campaign message
- Contextually relevant wording (not just keywords)
Your content needs to communicate the narrative.
What High Narrative Relevance Looks Like
(Do this)
High-performing posts:- Clearly reflect the** Key Narratives** of the campaign
- Communicate the main idea or message behind the campaign
- Combine multiple relevant points into a coherent message
- Feel natural and contextually accurate
What Low Narrative Relevance Looks Like
(Don’t do this)
Posts with low relevance typically:- Only mention the brand without context
- Use keywords without meaningful explanation
- Miss the core idea of the campaign
- Feel generic or disconnected
Best Practices
To maximize your narrative relevance:- Focus on the campaign’s Key Narratives
- Explain, don’t just mention
- Combine multiple ideas into a single post
- Keep your content clear and intentional
Posting Frequency
Posting more ≠ more rewards. Each campaign may have its own daily posting limits, but in general:- Focus on up to 2 high-quality posts per day
- Additional posts may have reduced impact or may not be counted
- Excessive posting can be flagged as spam or low-effort (including AI-generated slop) and may lead to disqualification from the campaign
Key Takeaway
Narrative relevance is about alignment, not keywords. The better your content reflects the campaign’s core messages,the higher its impact, and the more you earn.