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3look rewards creators based on the real impact of their campaign content on social platforms. Reward logic is campaign-based and follows the same core principles across the platform.

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Join a Campaign and Publish

After joining a campaign, you publish content from your own social account following the campaign’s narrative and rules. Eligible posts are tracked automatically. Only posts published while participating in a campaign are considered.

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Content Evaluation

Eligible posts are analyzed by 3look’s reward system to determine their performance. We evaluate signals such as:
  • Relevance to the campaign narrative
  • Content originality
  • Qualified Engagement
Low-effort content, spam, and inauthentic engagement are filtered automatically.

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What Counts as Qualified Engagement

Not all engagement carries the same weight. 3look focuses on Qualified Engagement — engagement coming from real, relevant audiences aligned with the campaign’s target community. Engagement quality is evaluated using external signals to distinguish meaningful impact from surface-level metrics like raw likes or impressions. Rewards reflect who engaged and how relevant that engagement is. Qualified Engagement is generated through:
  • Eligible campaign posts
  • Engagement from relevant audiences on those posts
Qualified Engagement represents the unit of value used to measure campaign performance.

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How Rewards Are Determined

Rewards are distributed based on:
  • The amount of Qualified Engagement your eligible campaign posts generate
  • The campaign’s defined reward structure
  • The remaining reward pool
Stronger and more relevant engagement results in higher rewards. Distribution runs every 24 hours while the campaign remains active.