> ## Documentation Index
> Fetch the complete documentation index at: https://docs.3look.io/llms.txt
> Use this file to discover all available pages before exploring further.

# How It Works

> How campaigns convert social performance into rewards.

**3look** rewards creators based on the real impact of their campaign content on social platforms. Reward logic is campaign-based and follows the same core principles across the platform.

## Join a Campaign and Publish

After joining a campaign, you publish content from your own social account following the campaign’s narrative and rules.

Eligible posts are tracked automatically.

Only posts published while participating in a campaign are considered.

## Content Evaluation

Eligible posts are analyzed by 3look’s reward system to determine their performance.

We evaluate signals such as:

* Relevance to the campaign narrative
* Content originality
* Qualified Engagement

Low-effort content, spam, and inauthentic engagement are filtered automatically.

## What Counts as Qualified Engagement

Not all engagement carries the same weight.

3look focuses on Qualified Engagement — engagement coming from real, relevant audiences aligned with the campaign’s target community.

Engagement quality is evaluated using external signals to distinguish meaningful impact from surface-level metrics like raw likes or impressions.

Rewards reflect who engaged and how relevant that engagement is.

Qualified Engagement is generated through:

* Eligible campaign posts
* Engagement from relevant audiences on those posts

Qualified Engagement represents the unit of value used to measure campaign performance.

## How Rewards Are Determined

Rewards are distributed based on:

* The amount of Qualified Engagement your eligible campaign posts generate
* The campaign’s defined reward structure
* The remaining reward pool

Stronger and more relevant engagement results in higher rewards.

Distribution runs every 24 hours while the campaign remains active.