# Campaigns Source: https://docs.3look.io/overview/campaigns Campaigns are reward programs launched on 3look with defined rules and a reward pool. Each campaign defines: * A narrative and key themes to follow * Participation rules * A reward structure (including the type of reward distributed) * A fixed reward pool Creators can join one or multiple campaigns at the same time. ## Types of Campaigns There are two campaign types on 3look: ### Pre-TGE Campaigns Rewards are distributed in brand-native points. These campaigns are typically used to: * Grow early communities * Incentivize participation before token launch * Distribute future utility or event-based rewards Each campaign defines how those points may be used or redeemed. ### Post-TGE Campaigns Rewards are distributed in crypto assets. These may include: * Stablecoins * Native brand tokens * Other digital assets Rewards become claimable once distributed and can be claimed through the Rewards section on 3look directly to your wallet. The specific reward asset is defined within each campaign. *** ## How Campaigns Work 1. A campaign is launched with defined rules and a reward pool. 2. You join the campaign. 3. You publish content that follows the campaign narrative and rules. 4. Eligible posts are tracked automatically. 5. Rewards are calculated based on qualified engagement from relevant audiences. 6. Distribution runs every 24 hours until the reward pool is fully allocated. Once the reward pool is exhausted, distribution ends. *** ## Joining and Leaving Campaigns When you join a campaign: * Your content is tracked according to the campaign’s narrative and rules. * Only posts published while you are actively participating are eligible. When you leave a campaign: * Tracking stops immediately. * Future posts are no longer eligible. * Previously published posts stop accumulating rewards once you leave. Participation must remain active for rewards to continue accumulating. # FAQ Source: https://docs.3look.io/overview/faq All you wanted to ask about 3look. ## What is 3look and how it works? 3look is a CultureFi platform that monetizes social content through live campaigns. Creators join campaigns and publish from their own social accounts.\ Eligible posts are tracked automatically according to campaign rules. Rewards are based on qualified engagement from relevant audiences.\ The better your campaign content performs, the more you earn. ## How do I earn rewards? You earn rewards by participating in live campaigns. After joining a campaign, publish content that follows its defined narrative and requirements.\ Eligible posts are tracked automatically. Rewards are determined by qualified engagement generated by your campaign posts.\ Distribution runs every 24 hours. ## When will rewards appear on my profile? Rewards are calculated once per day. \ \ If your post has started earning, you’ll see the rewards reflected within 24 hours. If nothing shows up, it means you haven’t earned anything yet. ## How does 3look handle low-effort or bot content? 3look automatically filters spam, low-effort posts, and inauthentic engagement as part of its performance tracking system. Since rewards are based on content performance, original and impactful posts earn rewards, and low-quality content naturally earns much less or nothing. ## What affects how much rewards I earn? Your earnings depend on: * How well your eligible campaign posts perform * The level of qualified engagement from relevant audiences * The specific reward structure defined by the campaign Follower count or any social media stats like shares, likes, etc. alone do not determine earnings. ## Do I need a wallet to use 3look? No wallet is required to participate in campaigns or earn rewards. You can join campaigns and start earning immediately. To claim rewards, simply add your wallet address in the Balance section.\ You can do this at any time. ## Can I invite friends and earn more? Absolutely, invite friends to 3look, they will claim **3 Løøkz** as a starting bonus, and you’ll earn **10% of their future rewards**, every time they post. Just share your invite link from the **Invite Friends** tab, and you’ll start earning passively as your network grows. # How It Works Source: https://docs.3look.io/overview/how_it_works How campaigns convert social performance into rewards. **3look** rewards creators based on the real impact of their campaign content on social platforms. Reward logic is campaign-based and follows the same core principles across the platform. ## Join a Campaign and Publish After joining a campaign, you publish content from your own social account following the campaign’s narrative and rules. Eligible posts are tracked automatically. Only posts published while participating in a campaign are considered. ## Content Evaluation Eligible posts are analyzed by 3look’s reward system to determine their performance. We evaluate signals such as: * Relevance to the campaign narrative * Content originality * Qualified Engagement Low-effort content, spam, and inauthentic engagement are filtered automatically. ## What Counts as Qualified Engagement Not all engagement carries the same weight. 3look focuses on Qualified Engagement — engagement coming from real, relevant audiences aligned with the campaign’s target community. Engagement quality is evaluated using external signals to distinguish meaningful impact from surface-level metrics like raw likes or impressions. Rewards reflect who engaged and how relevant that engagement is. Qualified Engagement is generated through: * Eligible campaign posts * Engagement from relevant audiences on those posts Qualified Engagement represents the unit of value used to measure campaign performance. ## How Rewards Are Determined Rewards are distributed based on: * The amount of Qualified Engagement your eligible campaign posts generate * The campaign’s defined reward structure * The remaining reward pool Stronger and more relevant engagement results in higher rewards. Distribution runs every 24 hours while the campaign remains active. # Introducing 3look Source: https://docs.3look.io/overview/intro_look A CultureFi platform to monetize content across social media. **3look rewards creators through brand campaigns that incentivize original content.** Brands launch campaigns with defined rules and budgets.\ Creators join, create content, and publish from their own social accounts.\ Posts that meet campaign requirements and generate qualified engagement earn daily rewards. Activity is tracked automatically.\ Rewards accumulate and are claimable every 24 hours. Brands pay for attention.\ Creators earn by driving it. It's that simple:\ **Join a campaign → Post → Claim rewards** *** # Løøkz Source: https://docs.3look.io/overview/lookz ## What are Løøkz? Løøkz are 3look-native reward points. They are distributed in 3look-run campaigns and reflect your performance within those campaigns. Not all campaigns reward Løøkz.\ Brand campaigns may distribute their own points or crypto rewards instead. Løøkz balances update every 24 hours when rewards are distributed. ### What are Løøkz used for? Løøkz represent your contribution and performance in 3look-native campaigns. They can: * Increase your eligibility for 3look-native on-chain rewards * Strengthen your position in future ecosystem distributions * Signal early participation and sustained impact * Improve visibility for campaign opportunities that prioritize proven creators Løøkz are earned based on the performance of your eligible campaign posts and qualified engagement. # Narrative Relevance Source: https://docs.3look.io/overview/narrative ## What is Narrative Relevance? Narrative relevance measures how well your content matches the\*\* Key Narratives\*\* of a campaign. Each campaign defines a set of ideas, themes, and messages that your content is expected to reflect. The closer your post aligns with these narratives, the higher its relevance, and the higher your reward. *** ### How It Works When you publish a campaign post the system looks for: * Meaningful use of campaign-related concepts * Clear alignment with the campaign message * Contextually relevant wording (not just keywords) Using isolated words or mentions is not enough.\ Your content needs to communicate the narrative. *** ### What High Narrative Relevance Looks Like  ### (Do this) High-performing posts: * Clearly reflect the\*\* Key Narratives\*\* of the campaign * Communicate the main idea or message behind the campaign * Combine multiple relevant points into a coherent message * Feel natural and contextually accurate Strong posts don’t just mention the brand, they explain or reinforce what the campaign is about. *** ### What Low Narrative Relevance Looks Like  ### (Don’t do this) Posts with low relevance typically: * Only mention the brand without context * Use keywords without meaningful explanation * Miss the core idea of the campaign * Feel generic or disconnected These posts may still be tracked, but they receive significantly lower rewards. *** ### **Best Practices** To maximize your narrative relevance: * Focus on the campaign’s **Key Narratives** * Explain, don’t just mention * Combine multiple ideas into a single post * Keep your content clear and intentional Quality matters more than volume. *** ### **Posting Frequency** Posting more ≠ more rewards. Each campaign may have its own daily posting limits, but in general: * Focus on up to 2 high-quality posts per day * Additional posts may have reduced impact or may not be counted * Excessive posting can be flagged as spam or low-effort (including AI-generated slop) and may lead to disqualification from the campaign Quality and relevance matter more than volume. Focus on fewer, stronger posts that clearly match the campaign narrative. *** ### **Key Takeaway** Narrative relevance is about alignment, not keywords. The better your content reflects the campaign’s core messages,\ the higher its impact, and the more you earn. # Creator Tiers Source: https://docs.3look.io/overview/tiers ## What are Creator Tiers? **Creator Tiers** represent your status on 3look, based on your performance as a creator. They reflect how well your content performs, how relevant your audience is, and how you compare to other creators on the platform. **Your tier determines what campaigns and opportunities you can access.** Each creator is assigned a **tier and a score**, which update over time based on performance. *** ### Tier Breakdown **Under Review**\ Your account is being evaluated.\ You're not yet eligible to participate in campaigns.\ Accounts are automatically reviewed every two weeks for potential access. **Iron**\ Emerging creators starting to build relevant activity and engagement. **Bronze**\ Notable creators with consistent participation and early traction. **Silver**\ Established creators with proven performance and audience relevance. **Gold**\ Strong creators with consistent results across campaigns. **Platinum**\ Top-performing creators with high-quality content and reliable impact. **Diamond**\ Exceptional creators with outstanding performance and influence. *** ### How Tier Progression Works You grow your tier through a combination of account quality and campaign performance. **Performance is evaluated based on:** * Content quality * Qualified engagement from relevant audiences * Overall account strength and audience relevance Participating in campaigns helps establish your performance, but tier progression depends on how your content performs and who engages with it. Stronger accounts with relevant audiences and consistent high-quality engagement move up faster, unlocking access to more campaigns and opportunities. *** ### Creator Score Creator Score is 3look’s native rating that reflects your performance as a creator. It evaluates the quality of your content, the relevance of your audience, and how your posts perform across campaigns. This score updates over time and determines your **Creator Tier.** *** ### Where to Check Your Tier Your Creator Tier and level are assigned when you join 3look. You can track your current status and progress in your profile section. # What makes 3look different Source: https://docs.3look.io/overview/what_makes_different **3look** introduces a campaign-driven model for monetizing social content. \ Earnings are tied to active campaigns with defined rules and allocated budgets. \ Participation happens within clear campaign parameters rather than open leaderboards or manual post submission models. ### Here’s what sets us apart: **24-hour reward distribution** Rewards are calculated continuously and become claimable every 24 hours. * There are no long waiting periods or delayed distribution. * If your post qualifies and performs, rewards accumulate and are available to claim daily. **Campaign-based participation** * Earnings are linked to specific live campaigns. * Each campaign defines its narrative, requirements, and reward structure. * Creators choose which campaigns to join. **Automatic performance tracking** Eligible posts are tracked automatically according to campaign rules. Post performance is measured based on qualified engagement from relevant audiences, so engagement from accounts not matching this audience does not carry the same weight. **Campaign budgets** Each campaign operates within a defined budget. * Rewards are distributed from the campaign pool until it is fully allocated. * Once the campaign budget is exhausted, reward distribution ends. **Performance-based reward allocation** > Rewards are determined by the qualified engagement generated by your eligible campaign posts. Follower count, likes, reposts, or other interactions alone do not determine earnings.\ Distribution depends on how your content performs with relevant audiences within the campaign. **First-come, first-served distribution** * Participation and reward distribution on 3look follow a first-come, first-served dynamic. * Content posted earlier within an active campaign has a higher likelihood of earning from the remaining pool. **Open creator access** * Campaigns are open for participation unless otherwise specified. * Creators can join any available campaign without applications.